Dang. We were really looking forward to a dead smoker with chest staples perched atop the autopsy table, a guy exhaling his smoke through a hole in his throat and seven other drastically gross and graphic images meant to deter people from buying cigarettes.
The idea is squashed, at least for the moment, thanks to a temporary injunction issued by U.S. District Judge Richard Leon. He ruled the images, which were approved by the FDA and set to consume the top half of every pack of cigs, go beyond freedom of speech.
“It is abundantly clear from viewing these images that the emotional response they were crafted to induce is calculated to provoke the viewer to quit, or never to start smoking — an objective wholly apart from disseminating purely factual and uncontroversial information,” said Leon in his opinion that spanned nearly 30 pages. He also noted some of the images had been enhanced to further glorify their gore.